Writing

Notes from the studio

Occasional writing on branding, websites and the commercial side of design. Written for the people paying for the work, not for other designers.

Branding 10 August 2026 6 min read

What a brand guideline should actually contain

Most brand guidelines are ninety pages nobody opens. Here is the shorter document that gets used, and the eight sections it needs to earn its place.

Tell me what
you're building

A few lines about the business and what you need is enough to get started. Small businesses are what this studio is built for, and you will hear back from me, not a sales team.

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