A website that
earns its
keep
Website design that's fast, accessible and set up to be found. Hand-built rather than assembled from plugins, then handed over so you can edit it without ringing anyone.
The bar every build is measured against
What a weak website quietly costs
Nobody rings to tell you they left the site and called someone else. They just call someone else.
Enquiries that never arrive
A form that fails silently, a number that is not tappable, eight seconds of loading on 4G. Every one of those is somebody who was ready to contact you and then did not. The loss never appears in a report, so it never gets fixed.
You get shortlisted out
People pick three firms off a search page and ring two. A site that reads as older or smaller than you actually are removes you before your price is ever discussed, which then turns into a pricing problem: you start discounting to win work you should have won on credibility.
A site you cannot change
When a small edit means an email, an invoice and a fortnight, the updates stop. Prices go stale, closed services stay listed, new work never gets published, and the site slowly stops describing the business you actually run.
One scope, nothing billed later
Nine things every site needs. They are quoted together, because a site missing any one of them is not finished and finding out after launch is the expensive way.
Design and build
Layouts drawn around what each page has to prove, then hand-built on a static architecture. No template slots to work around, no plugin stack to maintain, very little that can break.
Performance
Images sized and served in modern formats, fonts loaded without a flash of blank text, nothing third-party that cannot be justified. Checked on a throttled mobile connection, not assumed from a desktop preview.
Accessibility
Real contrast ratios, visible focus states, labelled fields, keyboard-operable everything, sensible heading order. A legal expectation and a commercial one, since the same work makes the site usable one-handed on a bus.
Technical SEO
One clear page per thing you want found. Titles, headings, internal links, schema, sitemap, and redirects mapped so ranking pages keep their history.
CMS and forms
Plain-English fields for the parts that change, and short forms with spam handling, tested through to a real inbox before launch.
Analytics and handover
Enquiries tracked as an event, accounts in your name, source files included, a recorded walkthrough and 30 days of support.
Most of your visitors are holding a phone
Responsive design is not one layout at one size. Switch the width below and watch the page reorganise rather than shrink.
Full-width layout: hero splits two ways, cards run three across, navigation sits inline.
Five stages, four to eight weeks
Each stage ends in something you sign off. You always know which one we are in and what is waiting on you.
- 01 Two days
Scope and quote
A call about the business, the customer and what the site has to do. You get a page list, a timeline and a fixed price in writing within two working days. Nothing begins until you have agreed all three.
- 02 Week 1
Structure
Every page mapped to a job and an order of proof before any design happens. Search terms and enquiry paths get decided here, and content gaps surface while there is still time to fill them.
- 03 Weeks 2–3
Design
Key pages designed and reviewed on a call, in the browser rather than as flat images. Direction is agreed here so a change of mind costs a conversation instead of the project.
- 04 Weeks 3–6
Build
Built as we go on a real staging URL you can open any time, on any device. CMS wired up, forms tested to a live inbox, speed and accessibility checked as each page lands rather than at the end.
- 05 Launch week
Launch and handover
Redirects mapped, analytics and Search Console connected, final checks, then live. Accounts, files and a recorded walkthrough the same week, followed by 30 days of support while you settle in.
Shape the project in thirty seconds
Three sliders, roughly where you think you sit. It gives you the shape of the build and a realistic timeline, and it starts the first call somewhere useful.
Not a quote and not binding. It is a starting point, and it saves the first twenty minutes of the kick-off call.
Open the calculatorBuilt for the trade you are actually in
What a site has to prove changes completely by sector, and so does the order it has to prove it in. Sector pages go live as each one is written.
SMB Website
A small-business site and the identity around it, designed as one piece of work.
Solicitors
Practice areas, fee transparency and enquiries routed to the right desk.
Private clinics
Treatments, pricing and booking that survive a nervous first visit.
Accountants
Service tiers, onboarding and deadlines explained without the jargon.
Recruitment agencies
Two audiences on one site: candidates applying, employers hiring.
Professional services
Consultancies and advisers selling judgement rather than a product.
Three shapes of project
Each is quoted individually. No price list, because a five-page site for one location and a thirty-page build with integrations are not the same job.
Get found, get called
For businesses that need a handful of pages doing real work, live quickly and built to the same standard as anything larger.
The whole site
For established businesses whose site has fallen behind the quality of the work. Structure, design, build and a CMS you can actually run.
Identity and its home
The full identity plus the site it lives on, designed together rather than handed between two suppliers who never speak.
Asked on nearly every first call
Anything not covered here, put it in the first email and it gets answered before you are asked for a budget.
How much does a website cost?
It is quoted per project. A focused five-page site sits well below a thirty-page build with a CMS and integrations. You get the figure in writing before anything starts.
Is this web design service right for a small business?
Yes. Most of what I build is web design for small businesses that need the site to do real work: book calls, rank for the right searches and hold up on a phone screen, not sit there as a portfolio piece for a business twenty times the size.
How long does a website take to build?
Four to eight weeks for most sites. The design and build are predictable. The variable is how quickly content and feedback come back, because nothing finishes around pages nobody has approved.
Can I edit the site myself?
Yes. Everything you are realistically going to change is wired into a CMS with plain-English fields, and handover includes a recorded walkthrough of the edits you will actually make.
Do you write the content?
I structure it, and I will write it if you want that in scope. Structure comes first either way, so nobody is left staring at an empty text box wondering how many words to write.
Will the site rank on Google?
The technical groundwork is built in rather than added later. Titles, heading structure, indexable content, clean URLs, internal links, Core Web Vitals, schema and a sitemap. Rankings then come down to competition and persistence.
Do you host it, and is there a monthly fee?
You own the hosting account and I set it up. The build runs on static hosting, which is cheap, fast and hard to break. There is no monthly fee to keep the site online with me.
Do I own the site and the files?
Yes. Domain, hosting, CMS, source code and design files are all in your name. Move to another developer whenever you like and they inherit a clean, documented build.
Ready for a site
that works?
Send a few lines about the business and what the site has to do. You will have a page list, a timeline and a fixed price within two working days.