A brand identity
your customers
actually trust
Naming support, logo design, colour, type and the brand guidelines that hold it together. Built as one system, so the invoice, the van and the website all look like the same company.
A palette is a working tool, not a mood board
What a weak identity quietly costs
Nobody tells you they went elsewhere because the branding looked amateur. They just go.
You get compared on price
When nothing on the surface signals quality, cost becomes the only variable left to judge you on. That is a conversation you lose to whoever is cheapest.
Every asset looks like a different firm
A deck, a van, an invoice and a website that share no colour, no type and no vocabulary. Each one resets the impression instead of building on the last.
Good work gets discounted
People price what they can see before they price what you do. An identity that undersells you does it silently, on every quote you send.
A system, not a logo
A mark on its own solves nothing. Brand consistency comes from everything agreed around it.
Logo system
A primary mark, a secondary lockup, a monogram and clear-space rules. Supplied in every format a printer, sign maker or platform will ask you for.
Colour
A working palette with primary, neutrals and accents. Contrast checked against real backgrounds, with RGB, CMYK and Pantone references.
Typography
One or two families, a defined scale, and rules for which weight does which job. Licensing sorted before handover, not after.
Voice
How the brand sounds in a sentence. Tone, vocabulary, and the things it never says.
Guidelines
A short, usable document people actually open. Not ninety pages nobody reads.
Applications
Cards, signage, social, packaging and templates. Designed, not left as an exercise.
Type does most of the talking
Most of what people read from a brand is set in its typeface. Choosing one is a decision about tone before it is a decision about looks.
A brand people can recognise from across the room, and read from arm's length.
The weight you choose changes the tone before a single word is read. Try the ladder above and watch the same sentence go from quiet to insistent.
Where should your brand sit?
Four questions settle most of the direction before anyone opens a design tool. Move the sliders and see how quickly a brief takes shape.
Five stages, seven weeks
Every stage ends with something you can look at and sign off. You always know where the project is.
- Week 1
Discover
A working session on what you sell, who buys it, and who you keep losing to. Plus an honest look at what the current brand is doing to you.
- Week 2
Position
Where you sit against the field, written as a single brand strategy statement. Every design decision after this has to serve it, which is what stops the project drifting.
- Weeks 3–4
Design
Two or three routes explored, one taken forward. You see the reasoning behind each, not a wall of options to pick from on instinct.
- Weeks 5–6
System
Colour, type, layout and voice built out until the brand works without me in the room. This is the stage that decides whether it survives contact with real use.
- Week 7
Rollout
Applications produced, every file exported and named properly, guidelines written. Handed over with a walkthrough so your team can run it.
Built for considered purchases
Where the decision takes weeks and trust decides it, the branding is doing more work than anywhere else.
SMB Website
A small-business site and the identity around it, designed as one piece of work.
See the workSolicitors
Authority that does not lean on columns and stock gavels.
In progressPrivate clinics
Clinical trust and genuine warmth, held in one palette.
In progressAccountants
Precision that reads as competence rather than coldness.
In progressRecruitment agencies
One brand that has to convince candidates and clients at once.
In progressProfessional services
Credibility built into every document you send out.
In progressThree ways in
Quoted per project, agreed in writing, staged so you are never paying ahead of the work.
Launch properly
For new businesses that need a mark, a palette and a type system, done well and done quickly.
The whole system
For established businesses whose look has fallen behind the quality of the work. Everything, built to last.
Identity and its home
The full identity plus the site it lives on, designed together rather than handed between two suppliers.
Asked on nearly every call
How much does a brand identity cost?
It is quoted per project. An identity sprint for a new business sits well below a full system with applications and guidelines. You get the figure in writing before anything starts.
Is this right for a small business, or only bigger companies?
It is built for small businesses specifically. Most clients are a founder or a small team who need the identity to carry real weight before there is a marketing department to back it up, so the process below assumes that starting point rather than an established in-house brand team.
How many logo routes will I see?
Two or three, presented with the reasoning behind each rather than as a wall of options. Showing twenty routes means twenty were not thought through.
Do we need a full rebrand?
Often not. Plenty of businesses need the existing mark tidied and a proper system built around it. If that is the better spend I will say so on the first call.
Can you help with naming?
Yes, as a defined stage with its own scope. It covers generation, shortlisting and a basic availability check on domains and Companies House, but it is not a legal trademark search.
What files do we get?
Vector source files, plus every export you will be asked for by printers, sign makers and platforms. Colour in RGB, CMYK and Pantone references where relevant.
Do I own the identity outright?
Yes. Full ownership of the final work and the source files transfers to you on completion. Nothing is held back and there is no licence to renew.
Ready to look
the part?
Send a few lines about the business and what is not working. You will have a scope and a fixed price within two working days.