Fenwick & Sons
A family building firm whose van, brochure and quote template all looked like different companies.
The brief
Thirty years of work and a reputation built on it, presented through a signwritten van from 2009, a brochure a nephew made, and quotes sent as a Word document with the logo stretched.
None of it was bad work. It was five separate attempts at the same job, made years apart by different people. The brief was one consistent set of materials that a small office team could produce themselves.
Keep the mark. Rebuild the artwork. The name has equity, the files did not.
What we did
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Identity tidy-up
The existing mark redrawn properly rather than replaced: correct weights, proper spacing, and a one-colour version that survives a van.
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Print system
Brochure, quote, invoice and compliment slip laid out on a single grid.
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Vehicle livery
Artwork for the vans, set out to the signwriter's dimensions rather than left for them to interpret.
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Site signage
Hoarding and board designs readable from a passing car.
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Templates
Editable quote and invoice documents the office can fill in without breaking the layout.
How it was done
- 01 Step 01
Collecting the evidence
Gathered every piece of print, signage and paperwork the firm had produced in five years and laid it all out on one table.
- 02 Step 02
Redrawing, not replacing
Kept the mark customers already recognised and rebuilt the artwork underneath it.
- 03 Step 03
One grid
Set a single grid carrying the brochure, the quote and the invoice, so everything looks related without anyone having to think about it.
- 04 Step 04
Making it usable
Built the templates in software the office already had, then sat with them while they produced the first quote.
Handed over
Everything below is owned outright, in editable and print-ready formats, with the source files.
- Redrawn logo artwork, all formats
- 12-page brochure, print-ready
- Editable quote and invoice templates
- Compliment slip and business cards
- Van livery artwork to signwriter spec
- Site hoarding and board designs
- One-page usage sheet
- Source files
Halden House
An independent guesthouse paying a listing site a cut of every room.
Tell me what
you're
building
A few lines about the business and what you need is enough to get started. Small businesses are what this studio is built for, and you will hear back from me, not a sales team.