UI/UX and brand identity Client work

1,400 photos.
Nine of them are yours.

SnapEvent finds your face in the gallery and hands you only those nine. We designed the brand people trust with their face, and the app that makes the whole exchange take twenty seconds.

Client SnapEvent
Services Brand identity · UI/UX · App design
Year 2025
Status Delivered
The user's problem

What getting your photos looks like today

Finding personal photos after an event is slow and chaotic. Attendees end up scrolling hundreds of images that belong to everyone else, and most of them stop before they find their own.

  • 1

    You wait

    Days, sometimes weeks, before the photographer sends anything at all.

  • 2

    You get everyone's

    One shared folder, every guest's pictures in it, yours somewhere inside.

  • 3

    You scroll

    Hundreds of thumbnails, looking for your own face, on a phone.

  • 4

    You give up

    Most people stop before the end. The photos exist and nobody sees them.

Who we designed for
“I just want to see my photos from the event, not scroll through everyone else's.

Hassan, 32

Primary persona

Attends conferences, weddings and corporate meetups, and always looks forward to the photos afterwards. Tech-savvy, values efficiency and privacy.

Role
Marketing executive
Education
BS Mass Communication

What he wants

  • To find his own photos from any event without endless scrolling
  • A private, secure way to access and download personal pictures
  • To share only the photos he chooses, with friends or on social

What gets in the way

  • Long delays before any photos arrive
  • Being tagged in group photos on social media without consent
  • Photographers sharing one folder holding every guest's pictures
  • Missing his own photos entirely
The journey we designed

Four steps, start to download

Step 01 · At the venue

A QR code on the table, not an app to download later

The guest scans the event QR code from wherever they are standing. No account is required to get this far, because asking for a signup before showing value is where most people leave.

The brand

A brand people would trust with their face

Friendly, modern and trustworthy. Clarity and warmth with a human tone, because the product asks people to hand over the most personal identifier they have.

Ink

#1C2A33 R 28 · G 42 · B 51

Cloud

#F2F5F7 R 242 · G 245 · B 247

Signal

#0082FB R 0 · G 130 · B 251

Depth

#0064DF R 0 · G 100 · B 223
Typeface

Satoshi

Clean, modern and tech-friendly. Balanced geometric shapes hold readability across every screen size, which matters most on a phone held at arm's length in a dim venue.

Aa Regular · Medium · Bold · Black
Information architecture

Nineteen screens, mapped first

The architecture was agreed before any visual design. Onboarding hands off to authentication, authentication hands off to the face scan, and everything after that is one tap from home.

Entry
  • Onboarding 1
  • Onboarding 2
  • Onboarding 3
  • Sign in
  • Sign up
  • Forgot password
  • Auth verification
Core
  • Face scan
  • Home
  • Scan QR
  • Fetch photos
  • Match images
Manage
  • Add event
  • Event page
  • Generate QR
  • Upload photos
  • Profile
  • Help
  • Sign out
Brand guidelines cover and logo construction
App icon set, six treatments
Splash and onboarding screens
Face scan, home and event creation
QR sharing and uploads
Matched images and profile

Handed over

Owned outright, in editable formats, with the source files.

  • Brand introduction, mission and vision
  • Brand voice guidelines
  • Primary logo and standalone mark
  • Logo construction and clear space
  • App icon set, six treatments
  • Four-colour palette with hex and RGB
  • Satoshi type system
  • Repeating brand pattern
  • User research and survey findings
  • Persona and problem statement
  • Full information architecture
  • Paper wireframes and visual design
  • Clickable prototype
  • Design files, source and handover
Next project

Crust & Crown

A pizza accessories brand, and a mark drawn to survive a screen print.

Tell me what
you're building

A few lines about the business and what you need is enough to get started. Small businesses are what this studio is built for, and you will hear back from me, not a sales team.